BluePrint Marketing-The Agri-Marketing Architects Staff

Raised on commercial and purebred cattle operations in northern Arizona, Lisa holds bachelors and masters degrees in Animal Science and Management Systems. She worked for non-profit associations in the area of communications and member services for many years and then started her own business as a contract assistant to various sectors of the beef industry. Lisa and business partner Kathie Bedolli teamed up in 1998 to form a company specializing in publication design and layout and in 2004, expanded this company to what is now BluePrint Marketing. While still active in the service side of BluePrint as a designer and operational specialist, Lisa’s primary duties are as the administrator and business manager of BluePrint.

Kathie’s keen eye for design, color and form, coupled with a logical mind that brings function to form, are talents that make BluePrint’s marketing products stand out. She has been the art director and project administrator for CALF News for 9 years, art director for Braunvieh World and the Nebraska Cattleman, has developed advertising campaigns as well as marketing materials for a number of companies in the livestock industry and continues design work for association periodicals. Her background in sales, service and customer relations gives support to her creative talents. As creative principal of BluePrint, Kathie oversees each marketing and promotional piece produced by BluePrint, setting a tone of high-quality, creative, innovative products.

With a varied background in agriculture and the beef industry, communications and marketing, Jo brings extensive knowledge in the areas of branded beef, purebred cattle production and research and development to BluePrint. A native Coloradoan and a graduate of Colorado State University with degrees in Animal Science and Ag Journalism, Jo spent many years working for agribusinesses in the areas of communications, marketing and public relations. Her attention to detail, industry knowledge, people and coordination skills makes her an excellent marketing specialist.

As an agency brand and marketing communications strategist for more than 12 years, Tracy brings consultative depth to the BluePrint team. She most recently served as Creative Director of The Signature Agency where she led brand marketing strategy for clients across a wide range of industries, including agriculture, manufacturing and life science. A seasoned writer and columnist, Tracy has been a lead copywriter since 1997 and columnist for CALF News for five years. Her background includes creative ideation, advertising, public relations, interactive communications, social media, secondary research, strategic planning and account management. She holds bachelors degrees in Speech Communications, Public Relations and English – and was reared on a commercial cow-calf operation in Nebraska.

Leslie McKibben, Accounting and Traffic Manager

Leslie brings more than 15 years of operations management proficiency to the BluePrint team. She is highly trained in operations, accounting and customer service protocol development and management with diverse applied experience, including the development and management of a large health club facility, the ownership and management of a foundation quarter horse breeding and training facility, and the management of a federally regulated manufacturing company. She most recently served as a consultant in the development of customer service protocols. Leslie studied Business Management at the University of Wisconsin. At BluePrint, Leslie manages accounting and production traffic and adds operational efficiency to both BluePrint and its clients.