Q:
Marketing? What is that? Isn’t
it just selling?
A:
Marketing goes far beyond selling. It is all business activity involved in the
promotion and movement of goods or services from the producer to the consumer,
including selling, advertising, publicity, communications and delivery. Selling
is a one-time shot to sell your particular product or service. Marketing establishes
a customer base that will return to you again and again.
Q:
Why do I need marketing? It costs money
and I’m not sure that my business can afford it.
A:
The decision to market your business is much like trying to decide what came
first – the chicken or the egg. If potential customers don't know about
you – they can't come to you. It's that simple. But getting the word out
to potential customers costs money. Bottom line – you sometimes have to
spend money to make money. The key is to spend that money wisely so the return
on that investment benefits you. In the end, any amount spent on marketing should
make you money.
Q:
How do I determine the best marketing
tool(s) for my business?
A:
Our marketing recommendations are based on understanding your goals and budget.
This enables us to find the most efficient – and cost effective –
tools for your business.
Q:
Our business is fine right now. Why should
I promote my business when we are doing well?
A:
The purpose of marketing is to establish and steadily increase a customer base
that will return to you, even when times are tough. Actually, the best time
to market your business is when business is good and you have the resources
to build the foundation needed to sustain you in leaner times.
Q:
What if all I need is help selling a
particular product one time?
A:
No problem. We customize marketing tools to your needs and never recommend more
than what it takes to get the job done right.
Q:
What if I have you create a logo or ad for me but I want to use it with another
company some other time?
A:
Any material we create for you is your property and we will gladly forward it
to whomever you request.
Q:
I suppose that in order to get the most from my marketing efforts I should start
with a marketing plan and then implement it step by step. But I’m just
not ready for that big of a commitment. Where do I start?
A:
Just because you are not ready for a broad spectrum marketing plan doesn't mean
you can’t get started on marketing in general. We would still recommend
establishing some simple goals, such as what you want to accomplish and by when.
Start small. Focus on your immediate needs – and then move on as you are
ready for more.
Contact
us today for more information or a free, no-obligation consultation.
